Savicom Debuts E-mail Campaign, Publishing Products

Savicom, a San Francisco e-mail service provider formerly known as Mindshare Design, is introducing products Savicom CampaignPlus and Savicom Publisher.

The products are designed for marketers, agencies and publishers for retention their marketing programs.

CampaignPlus tracksWeb site activity to e-mail messages and provide results metrics. It also automatically sends messages based on recipient activity, demographics and preferences.

In the list area, the offering segments databases and sends messages based on recipients’ past activity and response; conducts tests; and provides reports.

Savicom Publisher features WebFetch, a content-management tool that retrieves Web site content and automatically populates an e-mail template. It also provides Recurring Messaging, which sends new e-mails on a predetermined schedule whenever Web content is updated.