St. Jude Children's Brings its Donor File to Market

Direct Media Inc. has been named to manage the new-to-market St. Jude Children's Research Hospital file of 1.2 million 12-month donors. The appointment takes effect Jan. 1.

The file will be enhanced with data from Acxiom's InfoBase consumer data product.

The hospital, located in Memphis, TN, is a center for research and treatment of catastrophic diseases in children, primarily pediatric cancers. Its mission is to find cures for children with catastrophic illnesses through research and treatment.