Yesmail Debuts E-mail/Postal List

Yesmail Inc. has introduced a list that provides both opt-in e-mail and postal addresses on 9.8 million consumers.

The Email-Postal Network is designed to facilitate multi-channel marketing efforts, according to the Chicago-based firm.

The file includes lists in 15 categories: credit card holders; children and baby; consumer electronics; automotive; education; entertainment; healthcare; home and garden; investors; Men’s interests; women’s interests; real estate; senior citizen; teen; travel.