Monday Still Best for Sending E-Mail

E-mail messages are most likely to be read on Mondays, according to study from e-Marketing company eROI.

In its research brief, which covered third-quarter 2004, eROI reaffirmed its second-quarter findings, which revealed that both reads and click throughs were at their highest on Mondays and declined through the week, although the company did see a slight upward tick in reads on Friday.

According to the updated study, Thursday hosts the highest number of emails sent, as compared to three months ago, when Tuesday saw the biggest spike.

“We see that things are smoothing out a bit in clicks and reads, but people seem to get tired of reading and clicking on email as the week progresses. Provide your offers early in the week as most people are still reading their emails at work,” said eROI email analyst Jeff Mills in a statement.

“Monday is coming across as the clear leader even though it has the lowest volume of the work week, because recipients are more likely to read their email,” Mills added. “People appear to be less bothered by this lower volume of email. Work hasn’t really piled up for the week yet, so they have the time to read and respond.”