Monster Upgrades Software to Improve Targeting

Maynard, MA-based Monster Worldwide aims to improve its market timing with personalized e-mail offers and Web site promotions with new Affinium predictive analysis and campaign management software recently acquired from Unica Corp. of Waltham, MA.

Monster expects to enhance the targeting, measurability and content of promotions based on the interactions of registered Web site users' profiles and interactions across all marketing channels.

"A key aspect of the growth of the Monster brand has been our job seeker database. As we look towards future growth, it is important for us to build long-term relationships with each consumer, by offering a career-resource Web site which delivers timely and relevant content at every stage of a person's career," said Matthew Resteghini, director of consumer relationship marketing, in a prepared statement.