Neolane Establishes North American Headquarters

Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA -- its first North American physical presence. The new operation will be lead by Patrick McHugh, executive vice president of North American operations. He will operate alongside co-founder and president Stephan Dietrich.

McHugh has previously held positions with Exchange Applications, Authentica and Outstart Inc.

Neolane's offerings enable marketers to manage campaigns, leads, dynamic content, marketing resources, customer data and analytics.