New York & Company Retains Alliance as Credit Card Services Provider

New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.

The new agreement calls for Alliance to continue providing account acquisition and activation, marketing and loyalty services, card authorization, statement generation and other credit services. Additionally, New York & Company will have access to Alliance’s database marketing services, which will provide analysis and segmentation for the apparel firm’s direct marketing activities.