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Fundraisers were in for a surprise during the opening session of the DMA's Nonprofit Conference yesterday.

There was a video message from former President George H.W. Bush. And it had a couple of characteristic Bush touches, including humor.

"As you know," he wryly noted, " President Clinton and I have gotten into your line of work recently."

After the tsunami struck last December, President Bush named Clinton and his father to head a nationwide private fundraising effort to help the affected countries.

The former President started by extolling the generosity of Americans: "When there's a tragedy outside of our shores, America comes together to help. That sends a strong message around the world -- about saving lives, about caring."

But he also made what seemed to be a political point -- that "the greatest source of America's generosity is not our government, but the good hearts of the American people."

Bush closed by reassuring fundraisers on a concern in the field.

"Many charities not involved in relief operations are worried that financial support will not be there for their important causes," Bush noted. But he cited findings by the Center for Philanthropy that "giving increases after a major tragedy. Trust your supporters, they'll be there for you."

Earlier, the attendees heard in person from DMA President John A. Greco. He noted that the DMA will be "more aggressive" in polling and serving nonprofit groups, and that nonprofits have a voice on the DMA board. He added that "nonprofits harness and deliver generosity in powerful ways. Charitable organizations are, collectively, a very prominent color in our American tapestry and economy."