Pacific Sands to Launch DRTV Effort

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Pacific Sands Inc., a manufacturer of environmentally safe cleaning and water treatment products, will begin running direct response TV ads during the week of June 27.

The initial ads will feature a new water treatment device. The company plans on going back into production on a second round of ads within two to three months.

The company did not offer many details of the campaign, including the product name or test markets, out of fear of skewing the test results.




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