FTC Revises Compliance Rules for Can Spam

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The Federal Trade Commission has approved several changes to Can Spam regulations concerning compliance requirements for opting out of e-mail lists.

New rules prohibit charging fees to opt out of e-mail lists, or requiring individuals to provide any more information other than their e-mail address and opt out preferences.

The changes also specify that individuals seeking to opt out of lists must be able to accomplish this task by simply sending a reply e-mail message or by visiting a single Web page.

Another revision now allows e-mail senders to use postal addresses and P.O. boxes as return addresses.




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