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Web Marketing Archives
Online Games Add to Chuck E. Cheese In-store Entertainment
Food and kid’s entertainment retailer Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets, which can be redeemed for prizes during the player’s next store visit....
25 Trendsetters to Watch
The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts...
SEO on the Go: Recognize the Differences When Formatting for Mobile Search
New research by Convario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012...
Digital Marketing Spending Increasing Across All Channels: Survey
Spending in social, mobile and data analytics is steadily increasing. But don't count out the established digital tools like email, paid search and SEO: Traditional digital channels will continue to dominate retailer marketing budgets, according to a recent survey of 110 retailers conducted by the e-tailing group....
5 Tips On How Your Business Can Leverage Social Media For Cyber Monday
As consumers log on ready to spend, make sure your deal is top of mind with these strategies...
Atout France Uses E-Miles for American Connection
French tourism development agency Atout France is testing creative approaches, exploring the viability of offering travel to unsung regions and even building its social media activity through its work with e-Miles. E-Miles' online forum puts client's messages in front of an opt-in database of consumers, and then rewards participants for interacting with the messages, whether through simply being exposed to them, answering survey questions or providing feedback on the ads. ...
Last Minute Holiday Tips May Help You Stand Out
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant’s holiday season, but adding other lesser asked questions to the mix can help merchants go the extra mile to edge out the competition and win more holiday business. Consider the following half dozen....
Using Call Centers to Qualify Online Leads
An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs. ...
Chieftains: Whole Foods, DC Comics, Marie Callender’s
TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles...
(Radio-)Active Links
If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter...
Tips For More Targeted Web Ads
Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer...
Optimizing Websites for Global Commerce
Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs. ...
Take the Time to Analyze Online-to-Offline Coupon Promotions
Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media...
AMF Puts New Spin on Tracking Digital Coupons
AMF Bowling Centers has been working with marketing technology firm RevTrax for more than a year now to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales ...
Wag.com Offers to Take Heavy Lifting out of Pet Ownership
Quidsi, the parent company to ecommerce sites Diapers.com and Soap.com, is now going to the dogs—and cats, and birds, fish, reptiles, gerbils and other small domestic livestock. This week the company announced the launch of its new site, Wag.com...
Yes, Social Coupons Do Drive New Business: ForeSee Study
Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers. But a new study suggests that social coupons—now morphed into `Daily Deals`--may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant...
Can Groupon Grow Up?
The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals....
HSN Adds Game Arcade to Site to Boost Engagement
HSN.com adds a game portal to build visitor engagement into the ecommerce site...
The .brand Domains Are Coming – Are You .Ready?
Later this year ICANN, the governing body for Internet domain names, is expected to begin taking applications from organizations and consortiums wishing to operate their own top-level domain, opening up an expected wave of .brand domains...
In Search, Guarding Against the Deadly (and Costly) 404 Error
Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?...
