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The B TeamSecondary search can do wonders for a company. But for many marketers it's still under the radar... |
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Search/Web Marketing Archives
WebVisible Acquires Adapt Technologies
WebVisible Inc., a provider of local online advertising, has acquired Adapt Technologies Inc., a developer of systems to automate the management of search engine marketing campaigns....
Publicis Acquires Brazilian Digital Shop Tribal
Publicis Groupe has acquired Tribal, a Sao Paulo-based digital agency. ...
Online Ad Response Analysis Beats Counting Clicks
The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries. ...
Spam Levels Plummet as Host is Shut Off
Worldwide levels of spam plummeted earlier this week after two Internet service provioders cut service to McColo Corp., a firm estimated to have been responsible for as much as 75% of the world’s spam on any given day....
Commerce Planet to Spin Off Iventa
The board of directors of Commerce Planet Inc., an online marketing services firm, has authorized management to pursue a plan to spin off Iventa, its e-commerce business into an independent publicly-traded company. ...
Gartner Sees Huge Potential in Targeted Video Ads
Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012. ...
IMergent Names Mihaylo CEO
IMergent Inc., an online marketing services company, has named Steven G. Mihaylo chief executive officer. He replaces Donald L. Danks, who resigned as CEO and as a director; who now becomes a consultant to the company....
HP Fires Up Dragon
Earlier this year HP's high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company...
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
If you're reading this in the print edition of Direct, this article is not about you. But if you're scanning it online in one of several browser windows...
U.S. Auto Parts Reports Loss
U.S. Auto Parts Network, Inc., an online automotive parts marketer, posted a net loss of $500,000 for the third quarter, compared to net income of $900,000 in the prior year....
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