Eight O'Clock Coffee Blends TV, Web
Eight O'Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment...
A Step Ahead
You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they've already expressed an interest...
Google Aims for Main Street
EVERYBODY'S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent...
Web Site Offers Designer Bags for Rent
Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets....
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace...
Training Site to Expand Via Online Advertising
Businesscoach.com is spending about $4,000 per month on search engine marketing and pay per click advertising on Google and Yahoo, as well as direct response space ads in local area publications in hopes of expanding business....
Officepdx.com Pegs Growth on Search Marketing
Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they're moving beyond their local area, into cyberspace with officepdx.com...
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha's Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place...
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7...
Putting Kids to the Test
This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store...
Web Site Rents Out Fancy Purses
Back in 2004, Kara Richter knew she wanted to start an online business and bring high fashion to the not-so-high income. She already knew it's possible to rent things online as a friend of hers had started a Web site where golfers can rent out clubs. ...
Bazaarvoice Gets the Word Out
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.” ...
Web DMers Dreaming of a Green Christmas
CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the...
Eckler's Tunes Up Search
A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler's boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough...
Where's the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house...
ONLINE SNAPSHOT
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector...
There's Beauty in Remnant Space
DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct...
Web Works Wonders for Hair-Care Firm
Dr. Miracle's is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be...
What's Your Click-Fraud Color?
HERE'S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most...
Ads and the Blogosphere
THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global...
Search for Small Businesses
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown. ...
Search for Small Businesses
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown. ...
RedRoller.com Lets Small Firms Compare Delivery Rates
The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn't believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal....
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics. ...
World Wildlife Fund's Hard S(h)ell
ANIMAL LOVERS EXPECTING to find a panda under their Mother's Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional...
