Chicago Agency Upshot Acquires Digital Firm

Upshot, a Chicago-based marketing agency, will acquire its long-time partner Emerge Digital, a Naperville-based interactive agency. Terms of the acquisition were not released.

Emerge Digital employees have relocated to Upshot’s headquarters in Chicago and are operating under the Upshot brand name.

Emerge offers Web design, online promotions, social media, mobile phone marketing and branded interactive games to its clients. Upshot and Emerge have collaborated on a multitude of interactive programs over the years.

“Our acquisition of Emerge reflects our commitment to consumer engagement,” said Brian Kristofek, Upshot’s president and CEO, in a statement “Interactive is an increasingly important piece of the integrated marketing mix today.”