JoS. A. Bank Re-launches Web Site

JoS. A. Bank Clothiers, Inc. has re-launched its e-commerce Web site.

The new site features such larger images and product photos with zoom-in functionality that allows detailed viewing of merchandise. It also incorporates advanced product search functionality, such as searching by size, that makes shopping more efficient.

In addition, the site accepts new forms of payment, such as bill me later, and allows customers to ship their orders to any JoS. A. Bank store for pickup. The new site also supports many of the promotional and sale events that were previously offered only in the company’s retail stores.

“As we developed this new site, we spoke to our customers and they told us what they wanted in order to improve their shopping experience,” said R. Neal Black, President and CEO of JoS. A. Bank, in a statement. While we will continue to fine-tune the site to maximize its capabilities, we have already experienced better conversion rates and we believe the enhanced site will help us continue to expand our Internet sales.”

JoS. A. Bank worked with Rosetta, an interactive agency, to customize and install IBM WebSphere Commerce software as the platform for the site.