Direct Hit
Direct Hit offers insightful commentary by veteran direct marketing journalist Ray Schultz, editorial director of DIRECT magazine. He is the founder of DIRECT Newsline, the industry's first daily online newsletter. >Ray's Direct Hit BlogLoose Talk
Senior writer Richard H. Levey's popular weekly column Loose Cannon presents an irreverent look at the direct response marketing industry. His beats on DIRECT include database marketing and customer relationship management, and he is the coordinator of the magazine's three annual research survey's. Don't Get Him Started
> Browse more Don't Get Him Started The Makeover Maven
Thomas L. Collins adds a direct marketing edge to mainstream advertising as DIRECT's Makeover Maven. He is currently an independent creative and marketing consultant based in Portland, OR and is the author of four books on marketing. He has also been a DM copywriter, admaker and creative director. Guest ColumnistsIndustry leaders share their knowledge on a variety of topics. |
Pushing the Envelope
DIRECT's executive editor Beth Negus Viveiros writes about the lighter side of direct marketing in Pushing the Envelope. A member of the magazine's editorial staff shince 1995, she offers the perspective of a consumer with a behind the curtains knowledge of the DM world. > Browse more Pushing the Envelope Curmudgeon at Large
Herschell Gordon Lewis skewers the foibles of direct marketing copy each month as DIRECT's Curmudgeon at Large. He is the principal of Lewis Enterprises and the author of 28 books, including "Asinine Advertising," "Marketing Mayhem" and "On the Art of Writing Copy." > Browse more Curmudgeon at Large Letters to the EditorThoughts and opinions from the readers of DIRECT magazine. |
