Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Bare Bones Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that... See Full April Issue

On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct's own Herschell Gordon Lewis in the new movie “Juno.”

In the comedy about a teenager who gives up her baby for adoption, the title character learns that once upon a time our intrepid copywriting columnist was the “Godfather of Gore,” a legend to fans of horror movies.

Before the movie's release, Lewis says he knew a clip from one of his old flicks was going to be used. “But I had no notion the film would mention my name,” he says.

So…did he like “Juno,” which stars Ellen Page, Michael Cera, Jennifer Garner, Jason Bateman, Allison Janney and J.K. Simmons? At press time, the verdict wasn't in.

“I admit with some embarrassment I haven't yet seen the movie,” he says.

As to the question of whether he's planning another move onto the silver screen, Lewis says that's a definite maybe.

“If and when a legitimate producer shows interest in my script “Grim Fairy Tales,” I'll leap into the director's chair.”

Hollywood, you're on notice.