Letters to the Editor

[Re: Loose Cannon: E-Mail Metrics: A Destructuralist View Direct Newsline, January 14, 2008]:

It was a thrill to read what the academics had to say about the best day for e-mail metrics, and particularly to see my old professor Babka-Fresser's razor-sharp mind at work -- although he can occasionally sound like a putz. In the debate, however, I think that Kolach Zimtsterne provided the winning idea when he suggested that marketers "should print out their messages and nail them to their prospects' front doors."

Not only does this brilliantly cut through the clutter of all the other communications channels, it also will provide new jobs, income and respect for a much-maligned worker -- the process server.

As for you, once again you have provided a stimulating start to the work week ... But I wonder, would your column be better received on a Wednesday, when we need relief from the midweek slump, or on a Friday, when we are getting into weekend mode and most receptive to laughs?

Lauretta Harris
Write Communications Inc.
Scarsdale, NY

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Stellar, simply stellar! You had me laughing out loud. Now I have the answer I need when my email marketing seminar students ask this inevitable question. I can tell them to test for themselves as I usually do, then when I notice their disappointment in not receiving the magic formula they were hoping for, can simply hand them your column.

Karen Talavera
President
Synchronicity Marketing
Lake Worth, FL

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Those of us who started our ritual January diet protest the subliminal messaging in your column. I would call personally, but I have a sudden urge to drive to Arthur Avenue for coffee cake.

Stefanie Pont
Managing Partner
Pont Media Direct
Norwalk, CT

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I am roaring laughing, well done!

Hey, I think I attended seminars by Rugelach and Tishpish/whatever!

Anyway, enjoyed your piece. It was a great way to start my Monday during and after mini-nor'easter and Seahawks loss.

Mary Ellen McGarry
Group Director, Media Management
Scholastic At Home
Danbury, CT

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Your "Loose Cannon" column today is priceless. It's not often that I laugh out loud when I read newsletters.

What a treat!

Now I have the definitive answer to both students (DePaul University) and clients when they ask me "what's the best day or time of the week to send email" (and they always ask).

Francey Smith
Managing Director
Francey Smith & Associates, Inc.
Chicago

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Laughing out loud at your most recent column. . . is your brother-in-law named Mitch Shuganner?

Sunny Heyer
Market Segment Manager
AMA Insurance Agency, Inc.
Chicago

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Great Loose Cannon this morning...hurts to laugh so much, so early on a Monday.

Lance E. Osborne
CDI Solutions Marketing Leader
Acxiom Corp.
Little Rock, AR

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I believe, if you factor in Balshazzar's coefficient, the optimum delivery date is Tuesday at 11:55, just before lunch.

Fred Morath
Fred Morath Direct Marketing
Natick, MA