[Re: Loose Cannon: Conference Calls, Direct Newsline, January 28, 2008]:

You've once again given me pause for laughter, a chuckle and then, the 'a-hah' moment as I often contemplate the DMA's press releases . . . as in 'what are they thinking?' Evidently, DMA doesn't seem to realize that the more one segments, the more one's message must be relevant to the segment . . . or else, why bother? Perhaps it was a few years ago when they lost the concept of a 'trade organization' and started to talk about 'branding.'

I always thought direct marketing was a pretty big tent but, hey, what do I know? Somewhere, over in their HQ building, there's real lead in the pipes, and the decline of the Roman Empire is soon upon them . . .

Sunny Heyer
Market Segment Manager
AMA Insurance Agency, Inc.
Chicago

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Loved the Conference Calls column! Keep it up!

Brad Rukstales
President
CAC Group, Inc.
Schaumburg, IL

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The DMA Circulation-Insert Media-Adult Entertainment Expo will be promoted by streaming media of "You Can Leave Your Hat(s) On," sung by Joe Cocker. Theme for this year's conference: "Delta Lady Embraces Change."

Phil Claiborne
Director of Circulation
(The) Elks Magazine
(Benevolent & Protective Order of Elks of the USA)
Chicago

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Brilliant, funny, and damn near true. See you on the other side of the knothole.

Darren A. Somsen
V.P., Marketing & Sales
ListFusion
Orem, UT