Letters to the Editor

[Re: Loose Cannon: The Envelope, Please, Direct Newsline, March 12, 2007, (directmag.com/loosecannon/loose-cannon-envelope-please-031207/)]

What a killjoy you are to say you don't like awards shows! You probably don't like being the recipient of Chinese water torture, either.

On the rare occasion when my TV is tuned in to a "network" and there is an awards show on, I don't know

1) the stars
2) the shows/movies
3) the hosts

And I realize that I am missing nothing by being ignorant in these categories because I am busy going through my snail mail, reading magazines, or worse, writing.

Not that I have an opinion.

Mark Amtower
Amtower & Co.
Highland MD

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Thank you so much for those inspiring examples of great DM creative. They remind me of something I recently read about one of today's leading industrial designers. When asked how he managed to so consistently think outside the box, he replied, "There is no box." His remark, and your column, remind us how vital it is to start fresh, and not let our thinking be limited by tired traditions and "proven" formulas.

Lauretta Harris
Write Communications Inc.
Scarsdale, NY

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I was surprised to read that the so many Caples awards went to the Belgian agency and other overseas entries. The reason might be that all of us in this country are using and repeating the same winning techniques that we've learned from trade shows, books, and success stories in the trade media. We are often copycats, for many good reasons, but we don't win awards."

Fred Morath
Fred Morath Direct Marketing
Natick, MA