Letters to the Editor

EDITOR'S NOTE: Readers who have sent submissions to the "Let's get more U.S. agencies into the Caples" contest mentioned in the current column and have NOT received an acknowledgement from me are urged to re-send the entry -- e-mail's been wonky. And for those who haven't submitted yet, a copy of the genuinely lovely Caples program awaits a handful of winners. Please e-mail entries to richard.levey@penton.com by 8:00 pm Eastern on Wednesday, March 21.

[Re: Loose Cannon: Neither Snow Nor Rain Nor Heat Nor The Galactic Empire..., Direct Newsline, March 19, 2007 (directmag.com/loosecannon/loose-cannon-rain-snow-heat-galactic-empire-031907/)


It is my understanding that David Oreck attempted to turn all postal mail receptacles in vacuum cleaners before he took his message to television. The Postal Service, however, did not want users of the postal system to think there mail was being swept up with the garbage.

Further, I know from Hollywood insiders that Will Smith tried to hook up speakers to mail boxes so that when the mailboxes were opened they repeated, "All Hail J!" until the lip was closed. This, too, was nixed, as the Postal Service did not want people thinking they really employed aliens in Truro.

And there is ABSOLUTELY no truth to the rumors that I vacation at the Pere Lachaise cemetery every July.

Mark Amtower
Amtower & Co
Highland MD

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I saw a picture of the R2-D2 Post Office mailbox on television and there's no problem of people stampeding to the box. It doesn't look like R2-D2, it looks like a Post Office mailbox.

Fred Morath
Fred Morath Direct Marketing
Natick, MA