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Mar 25, 2008 7:31 AM
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Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

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Re: Loose Cannon: A Load Of Junk, Direct Newsline, Monday, March 24, 2008]:

Tongue well in cheek though you were, it is interesting to see what happens when one applies the logic of direct marketing legislation to TV advertising. And you didn't even get into the sneaky tactic of product placement in the actual show content.

Of course, we can opt to turn off our TV sets altogether, thus avoiding all kinds of "junk," both commercial and programming. Then we would have more time to talk to our spouses (bad idea, possibly leading to higher divorce rates), or perhaps to read ... maybe even our junk mail!

Lauretta Harris
Write Communications Inc.
Scarsdale, NY



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