Letters to the Editor

[Re: Loose Cannon: Are We Having Ads Yet? Direct Newsline, Monday April 7, 2008]:

Regarding your reference to the "Beefy Cheesy Melt" copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that (1) I am not in retailing, (2) that I do not write for television, and (3) that I do not buy or write about "fast foods."

Fred Morath
Fred Morath Direct Marketing
Natick, MA