Letters to the Editor
[Re: Loose Cannon: Are We Having Ads Yet? Direct Newsline, Monday April 7, 2008]:
Regarding your reference to the "Beefy Cheesy Melt" copy theme, I was
reminded that, every time I start a new direct mail project, I am
overwhelmingly grateful that (1) I am not in retailing, (2) that I do
not write for television, and (3) that I do not buy or write about
"fast foods."
Fred Morath
Fred Morath Direct Marketing
Natick, MA
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