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Ken Magill's column cracked me up (“Sunset Your Modality, Please,” Oct. 15). Very funny and true. Thanks for the good laugh.

Win Ross

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I laughed all the way through Ken Magill's Oct. 15 column on marketing buzzwords (i.e., modality, paradigm, commenced piloting, episodic).

Sometimes I wonder if I'm the only one who thinks such terms are odd. Now I know I'm not.

Arnold Howard
Paragon Industries L.P.
Mesquite, TX