DIRECT's Marketing Research
Access the DIRECT Research Store to find the latest data and stats on the direct marketing industry. The latest studies include insights on spending trends; usage of various direct marketing tactics; online marketing practices; database marketing spending and targeting trends; and much more.
DIRECT Research Links
Below you'll find our most recent reports, and feel free to search the links below for more studies of interest. This site is designed to help you discover the latest trends that will affect your business and help you learn about your customers and market:
Multichannel Merchant Research
DIRECT'S Annual Forecast
DIRECT'S Annual Database Study
DIRECT'S Online Marketing Report
DIRECT'S 2004 List Industry Report
Consumer Attitudes Toward Direct Marketing Media
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***Please Note: Research reports and analysis are available in electronic pdf format only, and will be emailed to you immediately when transaction is complete.***
DIRECT’s Annual Forecast queried marketing professionals on their yearly direct marketing revenue, expenditures and profitability over the previous year. Consumer and B-to-B marketers reported on the methods they used, and what worked and didn’t work. Plus, see what direct marketing professionals are projecting with their uses and spending will be in the year. If you are a service provider to direct marketers, this is a critical survey will give you insight on the trends to come.
- Purchase DIRECT'S Annual Forecast 2006 Survey: $299 (216 pages/1.53 mb)
- Purchase DIRECT'S Annual Forecast 2006 Article: $125 (5 pages/903.5 kb)
Purchase Year Over Year Data:
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2005:
- Purchase DIRECT'S Annual Forecast 2005 Survey: $299 (252 pages/2.61 mb)
- Purchase DIRECT'S Annual Forecast 2005 Article: $125 (5 pages/903.5 kb)
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2004:
- Purchase DIRECT'S Annual Forecast 2004 Survey: $249 (84 pages/314 kb)
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2003:
- Purchase DIRECT'S Annual Forecast 2003 Survey: $249 (84 pages/314 kb)
- Purchase expert analysis that details trends over the last few years from the editors of DIRECT, December 2002 issue: $99 (4 pages/787kb)
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2002:
- Purchase DIRECT'S Complete Forecast 2002 Survey: $249 (132 pages/602 kb)
- Purchase trend analysis from DIRECT, December 2001: $99 (5 pages/541kb)
This Database Study provides complete information on how marketers use databases to market to customers, and what kinds of database services they need and purchase. Information includes their purposes for databases; what kinds of information they capture; what services are managed in house vs. outsourced; how much they plan to spend on upgrades, and more.
- Purchase The Complete 2005 Database Study: $299 (128 pages/1.41 MB)
Purchase Year Over Year Data:
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2004:
- Purchase The Complete 2004 Database Study: $249 (69 pages/402.9kb)
- Purchase The Analysis For The 2004 Database Study: $99 (8 pages/1.13MB)
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2003:
- Purchase Complete 2003 Database Marketing Survey: $249 (76 pages/284 kb)
- Purchase trend analysis from DIRECT, July, 2003: $99 (7 pages/1MB)
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2002:
- Purchase Complete Database Marketing Survey: $249 (135 pages/476 kb)
- Purchase trend analysis from DIRECT, July, 2002: $99 (8 pages/953kb)
This study provides a complete picture of trends, usage and spending on direct marketing online. It includes data on e-mail marketing practices; budget plans; staffing and organizational planning; personalization usage; and more.
- Purchase Complete 2005 Online Marketing Report: $299 (54 pages/363.7 kb)
Purchase Year Over Year Data:
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2004:
- Purchase Complete 2004 Online Marketing Report: $299 (51 pages/795.9 kb kb)
- Purchase The Analyis For The 2004 Online Marketing Study: $125 (5 pages/1.03 mb)
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2003:
- Purchase The Complete 2003 Online Marketing Study: $249 (85 pages/247.9 kb)
- Purchase The Analysis For The 2003 Online Marketing Study: $99 (5 pages/733.4 kb)
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2002:
- Purchase The Complete 2002 Online Marketing Study: $249 (84 pages/314.5 kb)
- Purchase The Analysis For The 2002 Online Marketing Study: $99 (5 pages/733.4 kb)
This study provides a comprehensive picture of trends in list and data usage, by both list vendors and direct marketers. It includes data on revenue and rental trends as reported by list vendors; rental trends by vertical market category; rental and test plans as reported by direct marketers; rental volume averages; and more.
- Purchase Complete 2005 List Industry Report: $299 (79 pages/488.6 kb)
Purchase Year Over Year Data:
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2004:
- Purchase Complete 2004 List Industry Report: $299 (78 pages/529.4 kb)
- Purchase Complete 2004 List Industry Article: $125 (8 pages/279.0 kb)
A breakthrough study from DIRECT magazine and Yankelovich MONITOR MindBase that provides an exclusive look into how consumers react to direct marketing efforts. Valuable insights let marketers transform and target media usage and strategies; combat the consumer resistance driving down direct marketing ROI; and overlay a deeper understanding of attitudes onto marketing databases. The study reveals data on how consumers feel about telemarketing calls, direct mail pieces, TV commercials and more; how privacy affects consumer responsiveness to marketing; which methods consumers say they’d like you to use to approach them; what you should do to build customer relationships; and what you should avoid doing at all costs.
- Purchase Complete Study $995 (20 pages/447 kb)
For help with your order, contact Lynn Adelmund, Director, Marketing Research
913-967-1891, lynn.adelmund@penton.com
