RESOURCE CENTER

Buyer's Guide

Access dozens of categories and hundreds of listings.
To access the DIRECT Buyer's Guide, click here.

ListFinder

ListFinder gives you free access to over 50,000 list data cards-one of the most comprehensive databases in the industry.
To do your free search now, click here.

Promo Calendar

Not sure what to promote in June? Can't remember when NASCAR season starts? (After all, it is one of the fastest growing sports around).

Click here for the Promotion Calendar to help spark promotional ideas for your campaigns. .

Subscribe to E-Newsletters

  • Direct Newsline - the must-read daily e-newsletter from DIRECT that lets direct marketers respond to emerging opportunities fast. DIRECT’s editors consistently outscoop the competition and break critical direct marketing news before anyone else—mergers, launches, innovations, trends, legal and postal issues, and more.


  • Direct Listline - Things change fast in the list business, and list brokers, managers, owners and mailers turn to DIRECT Listline to stay up-to-date – it’s the most timely source available for discovering new list opportunities. DIRECT Listline offers twice weekly coverage (Tuesdays and Thursdays) of lists new to market; targeted new selects and demographics; lists that have changed managers; and news affecting the list business.


  • Search Line - a bi-weekly e-newsletter devoted to best practices in search engine marketing with regular reporting on the tools and technology necessary to do the job.


  • Direct Tips - a bi-weekly e-newsletter that targets more than 200,000 small business professionals. It provides the latest marketing research, trends, analysis and insights to help these executives maximize their strategies and succeed in their marketplaces.


  • Marketing ROI -a bi-weekly e-newsletter from Chief Marketer for marketing executives responsible for testing, measuring and analyzing the performance of their marketing campaigns. It provides succinct articles written by Ray Schultz, award-winning Editorial Director of sister publication, DIRECT, and focuses on marketing metrics, best and worst practices, measurement tools, and customer insight and analytics.


  • E-Centric - a bi-weekly email newsletter "about email newsletters" with a particular focus on corporate communications designed to build customer relationships. It covers all aspects of production, from content to using data tools to find unique niches, to getting your newsletters past spam filters . You'll find information on design issues and how to measure success and create involvement and interaction, and well as managing resource allocation and knowing the technology you need in house.

Calculators

Whether you need to figure out the ROI on your next e-mail campaign or conduct breakeven analysis on your catalog, we'll help you with these downloadable MS Excel calculators.
Click here

JobZone

Looking for a new job? Search our list of direct marketing job postings in our new JobZone.
Click here

Research Store

The Research Store provides direct marketers and their industry partners with exclusive content including full research reports, expert analysis and trend-spotting articles from the editors of Primedia Business Magazines & Media.
Click here to discover what we have to offer.

Subscribe to Print Magazine

Daily Special

COMMUNITY Thoughts and opinions from DIRECT editors & columnists.

Blog: Direct Hit

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