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Listline e-Newsletter 06/12/07
Jun 18, 2007 8:26 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* Santorum 2006 Donors
* PaperDirect Z-24 and CircBase Enhancements
* Real Estate Agents/Brokers E-mail
* IT Decision Makers from Tippit
* American Society of Breast Disease
* Catholic Devotional Card Buyers
* Boardroom Book Buyers
* Taunton Press Master File
* Correction

NEW LISTS

Santorum 2006 Donors
Approximately 84,000 politically conservative contributors to the unsuccessful re-election campaign of former U.S. Sen. Rick Santorum (R-PA) are named on this file. Direct mail is the main source but a small number of telemarketing- and e-mail-generated donors are included. The list is available for telemarketing offers.
Selections: Gender, donation amount (ranges), recency, state/SCF/ZIP
Price: $135/M
Contact: Conrad Direct, Brenda Burger (201-567-3200, ext. 111; bburger@conraddirect.com)

PaperDirect Z-24 and CircBase Enhancements
The PaperDirect catalog file has been enhanced with data from the Z-24 cooperative database, Experian demographic and CircBase subscriber data. Names of 80,755 who made average purchases of $110 are offered.
Selections: Gender, age, dollar amount of sale, household income, presence of children, product affinity, Z-24, state/SCF/ZIP
Price: $105/M
Contact: MeritDirect, Maureen Northey (914-368-1086; mnorthey@meritdirect.com)

Real Estate Agents/Brokers E-mail
Brand It Own It Ltd. has a list of 16,860 e-mail addresses generated from RESmartSecrets.com, a Web site launched this year. It names real estate professionals who received a reference booklet and subscribed to an e-mail newsletter.
Selections: Gender, state/SCF/ZIP
Price: $350/M
Contact: Direct Media Inc., Susan Levinson (203-532-2464; slevinson@directmedia.com)

IT Decision Makers from Tippit
E-mail addresses for 50,236 information technology professionals are available from Tippit Inc. These individuals subscribe to online publications. Among those on this file are CIOs, CTOs, IT security officers, directors and managers. The Internet is the source.
Selections: Hotlines, state/SCF/ZIP
Price: $225/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com)

American Society of Breast Disease
More than half of this organization's 1,219 members have responsibilities related to surgery. Members include professionals involved with diagnostic radiology, family practice, imaging technologies, internal medicine, genetics, oncology, nursing, advocacy groups and administration. Annual dues are $195.
Selections: State/SCF/ZIP
Price: $500 (entire file)
Contact: Infocus Marketing Inc., Deanna Hatcher (800-708-5478, ext. 3251; dhatcher@infocusnet.com)

Catholic Devotional Card Buyers
E-mail addresses for 6,874 Roman Catholics who bought spiritual greeting cards and similar religious products are listed here. Three-quarters are women and 90% are age 60 and older. A corresponding postal file has been on the market for some time.
Selections: None
Price: $150/M
Contact: Trinity Direct LLC, Rosanne Simmons (973-283-3600; rosannes@trinitydirect.com)


UPDATED LISTS

Boardroom Book Buyers
Segments identifying 33,000 who bought the book "Household Magic" and 41,000 who selected "Super Healing Unlimited" have been added to this list's data card. Overall, 809,151 customers of various consumer and health titles are named. Direct mail is the source.
Selections: Gender, home/business address, hotlines, book title, state/SCF/ZIP
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; aaltmann@boardroom.com)


SPECIALS!

Taunton Press Master File
Fundraisers and other nonprofits can test this file for $25/M off the base rate without selection charges through Dec. 31. More than 800,000 subscribers are listed. Contact Millard Group Inc., Liz Felicione (914-697-5862; lfelicione@millard.com)


Correction
A selection for phone orders -- not telephone numbers -- is offered for the Justice Just for Girls list (Direct Listline, June 11).


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