* Smith and Noble
* Urban Nutrition Beauty Product Buyers
* Beautiful Skin Acne Treatment Buyers
* Hispanic American Republicans and Conservatives
* VotersVoice Hispanic Voters
* NewsMax Magazine
* Bissig Leaves Millard-Mokrynksi Group
* Vogue Patterns Magazine

LISTS UNDER NEW MANAGEMENT

Smith and Noble
Belardi/Ostroy ALC has been appointed to manage the Smith and Noble window treatments catalog file. Segments available include 82,848 buyers from the last 12 months. The average order was $250 for blinds, drapery and curtains, fabric, hardware and other home décor products. About 70% of these customers are women. Millard-Mokrynski Group Inc. (Millard) formerly managed this file.
Selections: Hotlines, purchase amount (ranges), gender, state/SCF/ZIP
Sample usage: The Company Store, Flor Catalog, Harry and David, Pottery Barn, Shades of Light, Sharper Image, SmileTrain, Domino Magazine
Price: $115/M (base)
Contact: Belardi/Ostroy ALC, Fred Onemma (212-381-1719; FredO@boalc.com)


NEW LISTS

Urban Nutrition Beauty Product Buyers
Nearly 70,000 buyers from the last 12 months and more than 96,000 from the last 24 months are available on a list from Urban Nutrition LLC. Most buyers are women, typically 59 with an $81,000 household income. The average sale was $132 for skin products. Sales were generated via the Internet and space advertising.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Star Rell (845-230-6331; star@macromark.com)

Beautiful Skin Acne Treatment Buyers
Nearly 50,000 acne product buyers are named. The unit of sale ranged from $5 for a 10-day supply of the Beautiful Skin product to $70 for a one-month supply. Sales were generated via the Internet and direct mail. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Geon Media Group, Megan Donnelly (801-619-7800; mdonnelly@geonmedia.com)

Hispanic American Republicans and Conservatives
More than 82,000 Hispanic Republican Party members and donors to conservative causes are listed. These individuals' median age is 36 and median income $41,000. Sources include direct mail and online surveys, DRTV; retail, online and other mail order transactions.
Selections: Gender, age, income, length of residence, homeowners, sweepstakes entrants, presence of children, Internet connected, mail order buyer category, hotlines, music/sports interest, bank cardholders, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com

VotersVoice Hispanic Voters
The names of more than 1.3 million registered voters have been assembled on this file. Those listed include Democrats, Republicans and independent voters. This online sourced response data has been enhanced with voting history and other statistical modeling data.
Selections: E-mail address, phone number, party affiliation, date of birth, age of children, environmental/religious/political donor, ethnicity, gender, healthcare donor, homeowner, household income, marital status, veteran, presence/number of children, change of address, religion, language spoken, congressional district, state/SCF/ZIP
Price: $95/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; scotth@teramedia.com)


NEW SELECTS

NewsMax Magazine
A six-month hotline and a former subscribers selection have become available from the publisher. This politically conservative newsmagazine has 84,191 active paid subscribers. The sources are direct mail (25%) and the Internet.
Additional selections: Telephone numbers, gender, state/SCF/ZIP
Sample usage: Alliance Defense Fund, Coalition to Salute America's Heroes, David Horowitz Freedom Foundation, DeWine for U.S. Senate, Doubleday Entertainment, Friends of George Allen, Giuliani Presidential Committee, GOPAC, Help Hospitalized Veterans, Heritage Foundation, Hunter for President, Independent Institute, John McCain 2008, Marine Corps Heritage Foundation, National Republican Senatorial Committee, National Republican Congressional Committee, Salute America's Heroes, Santorum 2006, The Economist, The Limbaugh Letter, U.S. Money Reserve, U.S.O., Veterans of Foreign Wars
Price: $135/M
Contact: Conrad Direct, Brenda Burger (201-567-3200, ext. 111; bburger@conraddirect.com)


IN THE NEWS

Bissig Leaves Millard-Mokrynksi Group
By Richard H. Levey
Dennis Bissig, formerly senior vice president of the Millard-Mokrynski Group, has left the organization. His resignation was confirmed by Ed Mallin, president of infoUSA's Services Group, the parent company of Millard-Mokrynski. According to Mallin, Bissig resigned last week.

InfoUSA acquired Mokrynskidirect in May 2006, and combined the company last month with Millard Group, which it also acquired in 2006. Bissig, who had been president of Mokrynskidirect, was named senior vice president, and Ben Perez was given the title of president of the combined list management-brokerage group.

Perez remains in his role as president of the Mokrynski-Millard Group.

"We made a decision that it would be better to have one leader of the organized group," Mallin said. "We made a decision that it was better [that Bissig] move on," said Mallin, adding that the separation was amicable.

Bissig's position, which had been created for him at the time of the merger, will not be filled.

"We have vice presidents and managers of the various operating units, and we don't see a need for another layer of management," Mallin said.

Mallin confirmed that roughly a dozen other employees have left in the last few weeks. These include employees in list and insert media management, accounting and marketing.


SPECIALS!

Vogue Patterns Magazine
Test mailers receive a $10/M discount off the base price of the Vogue Patterns Magazine list. More than 16,000 subscribers are on file. Contact Lake Group Media Inc., Belkys Reyes (914-925-2406; Belkys.Reyes@LakeGroupMedia.com