NEW TO MARKET LISTS
--Speech Technology
Information Today Inc. offers a list of 18,373 names from Speech Technology magazine, including 13,200 active subscribers. This controlled circulation title reaches individuals concerned with the use of speech technologies for communication with customers, employees and others.
Selections: Business/industry type, gender, job function/title, speech technologies used, state/SCF/ZIP
Price: $225/M
Contact: ALC Data Management, Michael Auriemma, (914-524-5238; michael.auriemma@alc.com)

--Heartland Veterinary Supply and Pharmacy
Catalog buyers who purchased products for horses, dogs, cats and other animals are named. The average order was $260.
Selections: Equine mail order buyers, small animal mail order buyers, gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; jorourke@mailmkt.com)

--Ragan Communications HR Pros
Ragan Communications Inc. offers separate lists with more than 97,000 postal and 23,000 e-mail addresses of human resources professionals. Newsletter subscribers, book buyers and attendees of conferences and seminars are included. Those listed include managers, directors, corporate recruiters, personnel managers and other human resources professionals.
Selections: Recency, hotline, one per company, state/SCF/ZIP
Price: $145/M (postal file); $310/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

--Active Cosmetic Surgery and Beauty Treatments
Nearly 735,000 consumers who indicated an interest in cosmetic procedures are identified. Postal and e-mail addresses are available. These individuals requested information about beauty treatments, skin care products and cosmetic procedures. Direct mail and e-mail are the sources.
Selections: Age, gender, homeowner, income, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or harris@etargetmedia.com)

--Sterling Adult Entertainment Buyers
A total of 46,546 adult products buyers from the last 18 months are listed. Almost all of these customers are men. The average order ranged from $28 to $107. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; daveb@macromark.com)

--Now America Seniors
Names for more than 28 million senior citizens have been assembled. Multiple sources include surveys and credit card transactions.
Selections: Monthly hotline, age, credit card, ethnicity, gender, homeowner, household income, length of residence, lifestyle, mail order buyer, presence of children, regional, state/SCF/ZIP
Price: $85/M
Contact: PK List Marketing Inc., Patrick Kagan (224-217-5063; patrick@pklistmarketing.com)


NEW SELECTS
--Ontel Products Corp.
A selection for iron gym has been added to a customer list offered by Ontel Products Corp. More than half a million buyers from the last 12 months are on file. The December hotline count for the iron gym product select is 30,000.
Additional selects: Monthly hotline, credit card, product, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joe Gonzales (203-791-4184; jgonzales@listservices.com)


SPECIALS
--Benchmark Business Data
A $20/M discount off the base price of this list of Canadian businesses is available until March 31. Contact Cornerstone Group of Companies, Shirley Pierce (416-932-9555, ext. 155; spierce@cstonecanada.com)