Listline e-Newsletter 2/05

LIST MANAGEMENT CHANGES
--ServiceMagic
ServiceMagic Inc. has appointed Worldata as list manager. Its list identifies more than 1 million consumers, new movers and remodelers who use ServiceMagic.com to find information and home services for household repairs. Millard Group Inc. formerly managed this file.
Price: $100/M
Selections: Age, gender, income, recency, source, state/SCF/ZIP
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)

--Fast Company Magazine Business Executives
Edith Roman Associates Inc. and its affiliate ePostDirect have assumed management of the Fast Company Magazine Business Executives postal and e-mail files. Nearly 175,000 subscribers’ names and more than 72,000 e-mail addresses are listed. The former manager was Worldata. Millard Group Inc. handles Inc.’s consumer postal and e-mail files.
Selections: Hotlines, gender, job function/title, number of employees, SIC code, state/SCF/ZIP
Price: $150/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., John LoGiudice (845-223-2194, ext. 752; john.logiudice@edithroman.com) – postal); e-PostDirect Inc., Wayne Nagrowski (845-731-3854; wayne.nagrowski@epostdirect.com) – e-mail)

--American Business Ventures Opportunity Seekers
Listdata Management Services Inc. has been selected to manage the American Business Ventures Opportunity Seekers list. Almost 2 million names are available. The file contains data derived from business and wealth opportunity offers. Direct mail is the source. Take 5 Solutions was the prior list manager.
Price: $95/M
Selections: Monthly hotline, age, credit card, gender, source, state/SCF/ZIP
Contact: Listdata Management Services Inc., Stacey Blake (954-484-5478, Ext. 21; stacey@listdata.com)


NEW TO MARKET LISTS
--RecipeRewards.com
Consumers who searched the RecipeRewards.com database for free recipes are named. The count is 925,975. Women made 80% of the searches. E-mail addresses and telephone numbers are available.
Price (monthly hotlines): $95/M (postal); $150/M (e-mail); $250/M (telemarketing)
Selections: Age range, gender, dieters/diabetic, credit card, multi-responders, e-mail account type, cell phone number, date of birth, state/SCF
Contact: Adrea Rubin Management Inc., Joe Frick (646-487-3768; joef@adrearubin.com)

--Clearpoint Direct
Quarterly counts for catalog sweepstakes entrants are projected to range from 10,000 and 15,000 names. This Canadian audience is comprised of individuals who declined offers for diabetic cookbooks, special interest books, women’s apparel, healthcare and wellness products. Direct mail is the source.
Price: $95/M
Selections: Gender, product, FSA, province
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; lynn.starr@trueNorthlist.com)


NEW COMPILED LISTS
--Electronics and Communications Enthusiasts
Names of 722,136 amateur ham radio operators have been compiled from Federal Communications Commission data. Most are men. License records are the source.
Price: $75/M
Selections: Gender, recency, state/SCF/ZIP
Contact: Key Marketing Advantage, Karen Dickson (203-744-9011; karend@keymarketingadvantage.com)


NEW SELECTS
--SnagAJob.com
More selections for education and industry categories have been added to the SnagAJob.com file. Some 2.9 million names from this job search Web site have been assembled in the last 12 months. No telemarketing is allowed.
Price: $115/M
Selections: Adult’s/child’s age/gender, ethnicity, industry level, lifestyle, mail order buyers, presence of children, religious and political, state/SCF/ZIP
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; awallis@millard.com)


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