LIST MANAGEMENT CHANGES
--Rivercrest Publishing
Macromark Inc. has been appointed list manager for Rivercrest Publishing. A total of 73,701 buyers of books, audiotapes, videos and CDs are listed. The average sale was $32. Direct mail is the source. Response Unlimited was the prior list manager.
Selections: Gender, congressional district, state/county/SCF/ZIP
Sample usage: American Association of Christian Counselors, American Center for Law and Justice, American Free Press, Coral Ridge Ministries, Dave Bossie Investigative Report, Jews for Jesus, Help Hospitalized Veterans, Midnight Call, Morning Star Publishers, Open Doors with Brother Andrew, Spotlight
Price: $90/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)

--Wisteria Catalog
Belardi Ostroy now manages the Wisteria Catalog file. Some 125,000 names are available, including 74,719 buyers from the last 12 months. The average sale was $200 for home and garden products. Jordan Direct was the previous list manager.
Selections: Purchase amount, hotlines, gender, multibuyers, Z-24 enhanced, state/SCF/ZIP
Price: $120/M (base)
Contact: Belardi/Ostroy, Kathy Hermann (212-381-1724; kathyh@belardiostroy.com)


NEW TO MARKET LISTS
--MDx Blue/Physicians by Specialty
Doctors selectable in 32 specialties and 204 subcategories have been assembled for this database. A total of 687,552 names are available, each offering at least 63 data points. Directories are the source. MDx Blue is not affiliated with the American Medical Association.
Selections: Telephone number, specialty/sub-specialty, affiliations, board certified, gender, insurance accepted, quality ranking, thought leadership, years in practice, state/SCF/ZIP
Price: $75/M
Contact: Dunn Data Co., Jon Pogact (845-278-1267; jonp@dunndata.com)

--Response Source
Separate files that comprise the new Response Source database identify apparel buyers and donors to children’s, conservative and world relief causes. Counts range for 61,575 to 515,547. Direct mail surveys are the source.
Selections: Hotlines, age, gender, income, presence of children, credit cards, state/SCF/ZIP
Price: $85/M
Contact: Incite Lists & Data Services, Christopher Morgan (615-815-8367; cmorgan@incitelists.com)

--Ultra Omega 1200 Supplement
Some 145,000 dietary supplement purchasers are named, including 40,500 January customers. The average sale was $70. Women placed about 65% of these orders. Telephone numbers are available. The sources are DRTV (70%) and the Web (30%).
Selections: Hotline, gender, credit card, state/SCF/ZIP
Price: $110/M
Contact: GT List Services, Oney Currithers (845-918-1012; oneyco@optimum.net)


INTERNATIONAL LISTS
--Faith Base Canadian Master File
A monthly hotline selection has become available on this list of religious Canadian families. The source is a sweepstakes.
Additional selects: Gender, mail order buyer, recency, age, income, lifestyle, presence of children, travelers, credit card, grandparents, pets, ethnicity, subscription type
Price: $90/M (base)
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; bobs@trinitydirect.net)


UPDATED LISTS
--Chasing Fireflies
A total of 142,687 buyers are named, including 112,977 from the last 12 months. Sales of children apparel and toys were generated via Web site and catalog. A typical customer is a woman, 38, who has a household income in excess of $100,000. This file was previous only available for exchanges.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $120/M (base)
Contact: Millard Group Inc., Linda Thompson (603-924-9262, ext. 2203; lthompso@millard.com)


MEET THE BROKER
--Meet David M. Raff, MDI Lists
By Jim Emerson
This week, Meet the Broker features David M. Raff ruminating on how seasoned brokers actively push the envelope to keep list work challenging over the long haul. Raff is a biker and a world traveler too. For more, click here (directmag.com/meet_the_broker/0219-david-raff-mdi).