Listline e-Newsletter 2/26
NEW TO MARKET LISTS
--Bella Clear Product Buyers
Purchasers of Bella Clear skin care products are named. The count for
the last 6 months is 120,000. The average sale was $50. DRTV and the
Internet are the sources.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joe Gonzales (203-791-4184; jgonzales@listservices.com)
--Buyers 360 Degrees/Celebrity Juice
This file consists of subscribers to celebrity and entertainment news
magazines. On average those listed are 33 years old and have a $55,000
income. The initial one-month hotline count totals 186,478. Direct mail,
telemarketing and e-mail are the sources.
Selections: Credit cards, upscale premium cardholders,
catalog/online/retail shoppers, travelers, health and fitness, news and
financial, pet owners, ethnicity, e-mail address, telephone number,
state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani Wright (201-489-2525; stephani@focus-usa-1.com)
--Daily Inspirations
Religious consumers who signed up online to receive Christian
newsletters, daily prayers and devotional materials are identified on
separate files. A total of 867,542 subscribers to one or more of four
newsletters are named. Other files offer 482,231 postal and 613,697
e-mail addresses of subscribers to daily devotional materials.
Selections: Monthly hotline, prayer of the day, gender, recency, age,
income, enhancements, state/SCF/ZIP
Price: $80/M (postal file); $150/M (e-mail file)
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; bobs@trinitydirect.net)
--Content Real Estate Wealth System
This file names 65,137 individuals who registered for real estate
investment seminars. Direct mail and newspaper advertising are the
sources.
Selections: Hotlines, gender, SCF/ZIP
Price: $110/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; mhaugo@geonmedia.com)
--Winning in the Cash Flow
Individuals who responded to an offer for a business opportunity course
are listed. A total of 21,703 buyers from 2008 are available. The
average $120 sale included CDs, DVDs and other course materials. The
sources are DRTV, the Internet and direct mail.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
--CMC/Financially Distressed Postal and E-mail Hotline
A new file derived from the Consumer Marketing Connection (CMC) database
identifies individuals and families deemed likely to respond to credit
and financial services offers. The one-month hotline counts for debt
consolidation and payday loan users are 17,932 and 186,253 respectively.
Sources include direct mail, Internet-generated buyers and responders,
direct mail and Internet surveys and public records.
Selections: Age, ethnicity, gender, household income, lifestyle,
state/SCF/ZIP
Price: $85/M (base)
Contact: Key Marketing Advantage, Tara Izzo (203-744-9011, ext. 112; tarai@keymarketingadvantage.com)
NEW COMPILED LISTS
--Womensense Working Females by Profession
More than 5.6 million professional women are on file. Sources include
business directories, professional registrations, utilities and
telephone companies.
Selections: Monthly hotline, business/industry type, home address,
household income, telephone number, recency, state/SCF/ZIP
Price: $125/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)
INSERT MEDIA
--New Mom Insert Program
The New Mom program formerly known as Growing Family is being
re-launched after being off the market about six months. It targets new
mothers who registered at the point of purchase and online to receive
discount offers, coupons and product samples. Many of these new parents
purchased photos and other personalized products. On average 290,000
packages will be monthly. Inquiries will be considered for larger than
standard size and weight inserts.
Selections: Birth order, Hispanic, enhanced lifestyle, ZIP
Price: $50/M
Contact: True North List Marketing, Lynn Starr (203-459-4348, ext. 305;
lynn.starr@trueNorthlist.com)
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