LIST MANAGEMENT CHANGES
--Atrinsic Cell Phone Master File
Atrinsic Cell Phone Master File
Adrea Rubin Marketing is the new manager of this file, which includes more than 14 million Internet-sourced names. It was formerly managed in-house.
Selections: Age range, credit card, prepaid cell phone, multiple responders, home phone number, date of birth, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Marketing Inc., Pat Seipp (646-487-3777; pats@adrearubin.com)


NEW TO MARKET LISTS
--Absolutroi Business Opportunity Opt-in SMS
This file names more than 3.8 million individuals who opted-in to receive text message campaigns. The names are drawn from the company's consumer master file.
Selections: Gender, area code, phone number, area code interest, state/SCF/ZIP
Price: $250/M
Contact: Kroll Direct Marketing, Gwen Coryell (609-275-2900 ext.118; gwen@krolldirect.com)

--Active Planned Seminar Attendees
Named here are 694,323 nurses at their work settings, such as hospitals, clinics and other locations. They're extracted from the Integrated Business Services Inc. medical research database.
Selections: $100+ buyers, age range, annual sales volume, credit card buyers, homeowner, hotline, job function, lifestyle, mail order buyers, presence of children, state/SCF/ZIP
Price: $79/M
Contact: Integrated Business Services Inc., Sam Tartamella (847-735-1690; info@medbase.com)


UPDATED LISTS
--Golfsmith Corporate Enhanced Master File
Over the past three months, 94,177 direct mail-sold individuals bought golf and tennis equipment and accessories.
Selections: Amount purchased, age, child's age range contributors, ethnicity, income, length of residence, magazine readership, marital status, multiple buyers, purchasing history, religion, Spanish-speaking, state/SCF/ZIP
Price: $126/M
Contact: American List Counsel, Raymond Tognella (914-524-5271; raymond.tognella@alc.com)


LIST TALK
--The Hidden Marketing Tool: The Nameflow Model
By Tim Hoerrner
Direct marketers look to the past every time they plan a campaign, considering things like how list rental and creative performed last time. Those lead DMers to educated assumptions about upcoming campaigns. But marketers should also apply the same process and logic to customers. Click here (multichannelmerchant.com/lists/0302-nameflow-model/) to read why.