Listline e-Newsletter 3/09

LIST MANAGEMENT CHANGES
--The Upper Room
Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.
Those files, each priced at $95 per thousand, include Alive Now Magazine, with 10,373 subscribers; Upper Room Magazine, with 343,956 subscribers; Upper Room Large Print Magazine, with 177,644 subscribers; Weaving Journal, with 17,752 subscribers; Pockets Magazine, with 82,473 subscribers; Upper Room Book Buyers, with 27,361 purchasers; and El Aposento Alto Spanish language magazine, with 8,859 subscribers.
Also included is Muscle and Fitness Hers, with 232,055 direct-to-publisher-sourced subscribers at $105 per thousand.
Statlistics said it hopes to release an Upper Room master file by mid-March.
For more information, contact: Statlistics, Kayle Plotkin (203-778-8700; k.plotkin@statlistics.com)


NEW TO MARKET LISTS
--Complex Media Network Master File
This file of 733,386 opt-in subscribers to complex.com, Complex magazine's Web site, has just hit the market. Subscribers are said to spend more than $12.4 billion a year on clothing.
Selections: Birth date, gender, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, Tammy Cedeno (914-368-1000; tcedeno@meritdirect.com)


NEW SELECTS
--The Mayo Clinic
The Mayo Clinic's 179,774 last-24-month name book buyer file now offers selections by category including lifestyle, wellness and disease.
Selections: Hotlines, gender, multiple buyers, state/SCF/ZIP
Price: $97/M
Contact: RMI Direct Marketing Inc., C. Waters (203-825-4633; cwaters@rmidirect.com)


UPDATED LISTS
--Spoke.com IT Professionals
More than 1.8 million computer engineers, programmers, software specialists and other information technology professionals are named here.
Selections: Gender, recency, SIC code, job title/function, state/SCF/ZIP
Price: $105/M
Contact: Worldata, (561-393-8200; lists@worldata.com)

--Civil War Preservation Trust
In the past 24 months, 22,453 individuals sourced from various direct response media were members of this nonprofit organization, which seeks to preserve battlefields.
Selections: Hotlines, age, gender, income, marital status, direct mail-sold, education level, state/SCF/ZIP
Price: $95/M
Contact: American List Counsel, Risa Curtis (609-580-2756; risa.curtis@alc.com)


SPECIALS
--SPECIALS
Until March 31, test rental charges for Infinite Media's nearly 1.5-million-name new business master file are bring reduced to $100 per thousand from $125 per thousand. Contact Jeffrey Hudes (914-949-1544 ext. 125; hudes@infinite-media.com)


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