LIST MANAGEMENT CHANGES
--Sacramento Magazine
American List Counsel now manages this file of 25,150 direct mail-sold subscribers to this Northern California lifestyle magazine. Lake Group Media was the previous manager.
Selections: Gender, paid, state/SCF/ZIP
Price: $100/M
Contact: American List Counsel, Risa Curtis 609-580-2756; risa.curtis@alc.com)

--The Upper Room
Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.
Those files, each priced at $95 per thousand, include Alive Now Magazine, with 10,373 subscribers; Upper Room Magazine, with 343,956 subscribers; Upper Room Large Print Magazine, with 177,644 subscribers; Weaving Journal, with 17,752 subscribers; Pockets Magazine, with 82,473 subscribers; Upper Room Book Buyers, with 27,361 purchasers; and El Aposento Alto Spanish language magazine, with 8,859 subscribers.
Statlistics said it hopes to release an Upper Room master file by mid-March.
For more information, contact: Statlistics, Nancy Spielman (203-778-8700; n.spielman@statlistics.com)


INSERT MEDIA
--Mrs. Fields Gifts Inc. Blow-In
More than 6.7 million annual opportunities are available for insertion into catalogs.
Selections: State/SCF/ZIP
Price: $45/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-824-4631; htaylor@rmidirect.com)


UPDATED LISTS
--DMI Lifestyles—Sports Enthusiasts
Nearly 20.8 million individuals have bought sporting goods products through direct response.
Selections: Age, credit card buyers, date of birth, dwelling type, ethnicity, homeowner, income, length of residence, mail order buyers, marital status, occupation, phone number, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., Kristen Cuddy 203-532-2458; kcuddy@directmedia.com)


LIST TALK
--Two Views of the State of the List Industry
By Fred Morath
Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change. Read what some list experts say will happen in the business, and how smart marketers are using multiple channels to reach consumers.
To view the full article go to:
directmag.com/lists/0309-state-of-list-industry


SPECIALS
--SPECIALS
Through March 31, The Cottage Shop catalog, which names 50,000 last-12-mmonth buyers at $150 per thousand, is offering a 20% discount on its base rate. For more information, contact Leon Henry Inc., Jody Smith (914-285-3456; jodys@leonhenryinc.com)