Listline e-Newsletter 1/05
LIST MANAGEMENT CHANGES
--Tea Totaling Mail Order Buyer Moms with Toddlers
SMD Media Services Inc. now manages this file naming over 1.5 million
individuals sourced from direct mail, inserts, the Internet, retail and
other vehicles. Concepts for Children was the previous manager.
Selections: Age range, dwelling type, gender, homeowner, household
income
Nielsen county, state/SCF/ZIP
Price: $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; ldeluca@smdmediaservices.com)
--TrimDay Diet Buyers
Impulse Media has taken over management of this list of 5,000
last-30-day online buyers, 80% of whom are women. Infinite Media had the
account beforehand.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Ed Bocknik (203-207-0227 ext. 105; edb@impulse-media.net)
INSERT MEDIA
--Frank Cawood Health and Consumer Book Buyers PIP
This health-related publisher is offering 100,000 opportunities every
six weeks for inserts, which will be collated into a six-by-nine-inch
envelope. Six slots per drop are available.
Price: $49/M
Contact: List Process Direct, Susan L. Fritz, List Process Direct
(212-517-8550 ext. 17; sflp@listprocesscompany.com)
UPDATED LISTS
--Society of Naval Architects and Marine Engineers
This file names 4,242 direct mail generated professional tech
association members, 75% of whom are considered purchase
influencers.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGILists, Santo Scrimenti (703-706-0390; sscrimenti@mgilists.com)
--Wine and Cheese Fanatics from Listopedia Consortium
Nearly 1.2 million individuals have used their computers to inquire
about offers in these areas.
Selections: Age, gender, homeowner, lifestyle, marital status, monthly
hotline, presence of children, wine and cheese, state/SCF/ZIP
Price: $125/M
Contact: Marketing Advisory Group Inc., Fran Cohen (631-264-3802; fran@mag4ists.com)
IN THE NEWS
--MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile
marketing division, MobileMailbox (www.mobilemailbox.com).
The unit offers a suite of services enabling consumer marketers to use
SMS text messaging for installed-base marketing activities as well as
new customer acquisition programs.
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