NEW TO MARKET LISTS
--IIS Opportunity Buyers
During March, 2,293 direct mail and telemarketing sourced individuals paid at least $79 for a business opportunity program. This file is 64% male.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Paula Dazi (845-230-6300 ext. 349; paulad@macromark.com)

--Pre-Natal/New Mothers from American Health Census
Nearly 5 million confirmed opt-in individuals answered lifestyle questions on the site AmericanHealthCensus.com.
Selections: One-month hotline, age range, child's age, credit card, expected due date, first-time mothers, homeowner, income range, marital status, phone number, plan to nurse, preferred diaper brand, state/SCF/ZIP
Price: $100/M
Contact: DirectInnovations Inc., Her Torgersen (404-402-2825; htorgersen@directinnovations.biz)

--Nurses Postal Database
More than 3 million registered nurses have given their consent to receive marketing communications online.
Selections: Age, credit card buyers, dwelling type, ethnicity, gender, homeowner, household income, mail; order buyers, monthly hotline, phone number, presence of children, state/SCF/ZIP
Price: $200/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555 ext.112; alex@take5s.com)

UPDATED LISTS
--Cash in Your Pockets
This file names 412,730 confirmed opt-in individuals who've applied for a cash advance of up to $1,500. They've been sourced from various direct marketing vehicles.
Selections: One-month hotline, date of birth, homeowner, phone number, state/SCF/ZIP
Price: $85/M
Contact: Marketing List Services, John LiPuma (718-971-6626; sales@marketinglistservices.com)

--The Party Life: Gambles, Smokes and More
Five million confirmed opt-in individuals sourced from direct response have been identified as hearty partiers.
Selections: Age, gender, income, lifestyle, phone number, recency, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions; John Salmon (954-788-0213; jsalmon@mediasourcedsolutins.com)

MEET THE BROKER
--Meet the Broker: Leslie Pulford
By Larry Riggs
Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers. Click for more (directmag.com/meet_the_broker/0424-broker-leslie-pulford/index.html)