LIST MANAGEMENT CHANGES
--TV Guide
American List Counsel has taken over management of this file naming more than 3 million direct mail-sold magazine subscribers. Worldata was the previous manager.
Selections: Hotlines, age, change of address, gender, income range, lifestyle, paid, state/SCF/ZIP
Price: $105/M
Contact: American List Counsel, Risa Curtis (609-580-2756; risa.curtis@alc.com)

NEW TO MARKET LISTS
--Smooth as Silk Skin Product Buyers
During April 29,852 individuals sourced from direct response television and the Internet paid an average of $47.50 per month for cosmetics.
Selections: Gender, province, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Dave Boyd (845-230-6300 ext. 327; daveb@macromark.com)

NEW COMPILED LISTS
--Consumers with Mobile Devices
This file names 40 million individuals who own cell phones.
Selections: Demographics, lifestyle, state/SCF/ZIP
Price: $135/M
Contact: Dunhill International List Co., Candy Dunhill (561-998-7800; candy@dunhills.com)

INSERT MEDIA
--Preserving Your Memory Blow-in Program
This magazine from the Fisher Center for Alzheimer's Research Foundation is offering 100,000 opportunities in four issues this year.
Price: $26.75/M
Contact: List Process Direct, Paulette Kranjac (212-517-8550; pklp@listprocesscompany.com)

UPDATED LISTS
--Religious Organizations Database (CBR)
A total of 437,427 professionals are named on this file. They range from schools and second-hand stores to health care facilities and social service institutions.
Selections: Number of workstations, business/industry type, contact name, ethnicity, facility square footage, gender, ownership type, sales volume, SIC code, state/SCF/ZIP
Price: $70/M
Contact: Aggressive List Management Inc. (217-787-2029; sales@aggressivelist.com)

LIST TALK
--Tips of the Trade: The Rules of E-Mail and Direct Mail Differ
By Carol Lustig
I'm very bad about getting my mail. Click for more directmag.com/lists/lists-0505-rules/index.html