Listline e-Newsletter 6/09
LIST MANAGEMENT CHANGES
--TigerDirect Master File
List Services Corp. has won management of this file, which names more
than 2.5 million last-12-month direct mail-sold catalog buyers.
Specialists Marketing Services was the previous manager.
Selections: Home address/SOHO, business address, product, gender,
state/SCF/ZIP
Price: $115/M
Contact: List Services Corp., John Brady (203-791-4191; jbrady@listservices.com)
NEW TO MARKET LISTS
--Auto Loan Seekers at Postal and E-Mail Address
This file names 874,345 last-30-day individuals who’ve consented to
receive marketing materials online.
Selections: Age, income, gender, dwelling type, ethnicity, Spanish
language, marital status, state/SCF/ZIP
Price: $100/M
Contact: Avrick Direct Inc., Laurence J. Shoobs (323-662-1143; laurence@avrick.com)
--Taste of Home Holiday Reiman Publications
Named here are 123,000 individuals, 93% of whom are sourced from direct
mail to the publisher.
Selections: Hotlines, gender, gift givers, Nielsen county, new-to-file,
paid, renewals, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Mary Rose Arbagi (203 532-2522; marbagi@directmedia.com)
--MarketMaster Food and Beverage E-Mail and Postal Master File
Purchase data from more than 2.1 million individuals sourced from direct
mail, catalogs, direct response TV and the Internet is contained in this
database.
Selections: Age, credit card type, dwelling size/type, education,
ethnicity, food/beverage buyers, furniture buyers, gender, home
improvement buyers, household income, length of residence, occupation,
religion, state/SCF/ZIP
Price: $125/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080; dburrett@esteemarketing.com)
UPDATED LISTS
--Major Artist Music CD Buyers
Reach 55,164 online buyers of music, DVDs, clothing, accessories and
other products.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition, Noah Markel (877-575-2739; noah.markel@listacquisition.com)
MEET THE BROKER
--Meet the Broker: Randi Morris
By Larry Riggs
Today we meet Randi Morris, executive vice president of the interactive
division of Specialist Marketing Services in Boca Raton, FL. Through her
nine years in the industry, she's seen interactive marketing evolve from
a wild-west scene into a recognized legitimate medium—and one which
already seems to be climbing out of the recession. Click for more directmag.com/meet_the_broker/0604-broker-morris/.
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© 2012 Penton Media Inc.
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