NEW TO MARKET LISTS
--Fox Chapel Publishing Master File
Named here are 47,483 direct mail-sold magazine and book subscribers.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; kmatteo@listservices.com)

--Maravedis Media Telecom Research E-Mail
This opt-in list names 26,994 technological newsletter subscribers and buyers of technological information.
Selections: State/SCF/ZIP
Price: $400/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900 ext. 118; gwen@krolldirect.com)

--BusinessBrief.com PBP Media
A total of 1 million professional e-newsletter subscribers have consented to receive e-mail offers on their computers.
Selections: Company size, industry, job title, state/SCF/ZIP
Price: $400/M
Contact: Plattform Advertising List Services Group, Jim Scova (212-655-5186; jim.scova@plattformad.com)

UPDATED LISTS
--Woman Within Catalog Buyers
In the past 24 months, more than 2.5 million mostly female individuals sourced from direct mail have bought from this catalog.
Selections: Amount purchased, credit card buyers, multiple buyers, single buyers, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Mary Hickey, (203-532-2479; mhickey@directmedia.com)

--NAADAC the Association of Addiction Professionals
Reach 9,134 members of this professional organization of alcoholism and drug abuse counselors who’ve been sourced from various direct response vehicles.
Selections: State/SCF/ZIP
Price: $115/M
Contact: MGI Lists, Elena Hawkins (703-706-0325; ehawkins@mgilists.com)

IN THE NEWS
--MeritDirect Acquires Mail Marketing Inc.
MeritDirect has acquired Mail Marketing Inc for an undisclosed sum.
This acquisition adds more than 350 list management accounts in the field of agriculture, aviation, business, equine, religion and others.
“We are excited to be acquiring such a quality and distinguished company, and to continually be diversifying our files and broadening our industry coverage with a greater consumer presence,” said Rob Sanchez, MeritDirect president, list management and interactive services, in a statement.

--VentureDirect Renamed Plattform Advertising
VentureDirect Worldwide has changed its name to PlattForm Advertising.

LIST TALK
--You May Be Ready but Your Audience Might Not Be
By Carol Lustig
Back in February, we all had to sit through those ominous commercials about the digital conversion telling us our life’s media blood would be sucked into a big black hole if we didn’t immediately run and buy a converter box. Whew! Then we got a four-month reprieve to sit through more ominous commercials. Well, a new study finds that over 2 million households never got the word. And, by the time you read this article they’ll be sitting in front of their big black-holed TVs and frantically re-positioning those rabbit ears to no avail. Click for preview2.directmag.com/lists/0630-lists-ready/index.html.