Listline e-Newsletter 7/1
LIST MANAGEMENT CHANGES
--TigerDirect Master File Enhanced
List Services Corp. has won management of this file which names nearly
1.3 million last-12-month direct mail-sold buyers. Specialists
Marketing Services was the previous manager.
Selections: Home address/SOHO, business address, product, age, income,
lifestyle, homeowner, ethnicity, date of birth, presence of children,
state/SCF/ZIP
Price: $115/M
Contact: List Services Corp., Bonny Rodger (203-791-4447; brodger@listservices.com)
--Great American Products Anti-Aging Buyers
Macromark is now managing this file which names 15,328 second-quarter
nutritional supplement buyers. The sources are package inserts, direct
mail, direct response radio, space and TV. San Mar Associates was the
prior manager.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300 ext. 324; mmeyer@macromark.com)
--National Science Teachers Association Conference Attendees/Buyers
Rickard List Marketing has taken over management of this file which
names 43,475 direct mail-sourced education professionals. MGI Lists was
the former manager.
Selections: Grade, position, discipline, conference, home/business
address, gender, state/SCF/ZIP
Price: $110/M
Contact: Rickard List Marketing, DJ Giacopino (631-249-8710; dgiacopi@rickardlist.com)
INSERT MEDIA
--Happy Kids Personalized Products Ride-Along
This program offers 49,500 yearly opportunities to place inserts in
packages delivered to customers.
Price: $65/M
Contact: Leon Henry Inc., Lynne Utschig (914-285-3456; lynneu@leonhenryinc.com)
UPDATED LISTS
--Committed to a Better America Religious Cause Donors
Named here are 207,039 direct response-sourced individuals who’ve
given to religious causes.
Selections: Amount contributed, age, credit card buyers, gender,
household income, lifestyle, mail order buyers, marital status,
occupation, presence of children, recency, spoken language,
state/SCF/ZIP
Price: $85/M
Contact: Turnkey Solutions Direct, Jenna Silverstein (703-340-6704; jenna@turnkeysolutionsdm.com)
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