LIST MANAGEMENT CHANGES
--Gevalia Master File
Specialists Marketing Services has won management of this file, which names nearly 17.8 million last-12-month buyers. The source is direct mail and the Internet. Dunn Data Co. was the previous manger.
Selections: Amount purchased, source, gender, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Monica Drakeford (201-865-5800 ext. 2119; monicadra@specialistsms.com)

NEW TO MARKET LISTS
--March of Dimes Grandparents
Direct mail is the source of more than 1 million individuals identified as grandparents.
Selections: Age, amount donated, ethnicity, gender, income, lifestyle, modeling, religion, state/SCF/ZIP
Price: $91/M
Contact: American List Counsel, Raymond Tognella (914-524-5271; raymond.tognella@alc.com)

--Lipogen PS Memory Improvement Buyers
In 2009 so far, 2,630 direct mail-sold individuals have bought health supplements.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300 ext. 305; cathyg@macromark.com)

INSERT MEDIA
--1-800-Flowers.com Package Insert Program
Available here are 695,000 opportunities for insertion into an envelope with other offers stuffed into product delivery packages.
Price: $60/M
Contact: Direct Media/Millard, Nancy O'Reilly (203-532-2356; noreilly.amdirect@directmedia.com)

UPDATED LISTS
--AmeriList Female Home-Based Businesses
Reach more than 100,000 women entrepreneurs derived from various direct response vehicles.
Selections: Age, homeowner, home value, income, state/SCF/ZIP
Price: $85/M (postal); $130/M (e-mail)
Contact: AmeriList, Melissa Fernandez (845-362-6737; melissa@amerilist.com)

LIST TALK
--The Right Way to Append E-Mail Addresses
By Robert Dunhill
Thanks to rising costs, e-mail has become a popular alternative to direct mail. Click for more directmag.com/lists/0707-lists-right/.