Listline e-Newsletter 3/4
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Celebrate Express Files
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TechProGuide.com E-mail
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Buyer Advantage Files
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Nutrition Action Healthletter Political Database
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LiveCareer.com
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Emerge Leadership Group
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Listdata Consolidates Operations in Florida
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People in the News
NEW LISTS
Celebrate Express Files
Celebrate Express Inc. has released a corporate master file, an enhanced
database, a list of costume buyers and an Alexa list-exchange file. The
master file names 843,031 customers from the last 12 months who bought
party supplies and costumes. Additional selects specifying last and
cumulative purchases are on the enhanced file. Customers typically are
25 to 45 years old with household income of more than $100,000 a year.
Direct mail and the Internet are the sources.
Selections (depending on file): Age, income, child's age range/gender,
last/cumulative purchase amount, homeowner/renter, holiday buyers, Alexa
enhancements, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; edb@adrearubin.com)
TechProGuide.com E-mail
This list offers nearly 1.2 million e-mail addresses of information
technology professionals. Sources include e-mail newsletter
subscriptions and Web site registrations.
Selections: Number of employees, recency, SIC code, job title/function,
IT interests, state/SCF/ZIP
Price: $275/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
Buyer Advantage Files
This list group has been expanded to offer separate lists of weight-loss
product buyers (naming 879,360), secured credit cardholders (2 million),
ailment sufferers (1.2 million), gay and lesbian shoppers (403,824) and
new parents (967,185). Telephone numbers, postal and e-mail addresses
are available. Sources include online transactions, telemarketing, DRTV
and surveys.
Selections: Monthly hotline, age, homeowners, income, gender,
multibuyers, lifestyle, beauty, men's products, vitamins, herbal
remedies, health club members, state/SCF/ZIP
Price: $75/M to $155/M (depending on file)
Contact: Focus USA, Lori Collins (603-635-1842; lori@focus-usa-1.com)
Nutrition Action Healthletter Political Database
The Center for Science in the Public Interest has overlaid voter
registration data on a file of 685,900 subscribers to the Nutrition
Action Healthletter. Separate segments identify Democratic, Republican
and independent voters at home addresses. Those listed range in age from
35 to 55 and have annual household income of $50,000 or higher. Seventy
percent are married and 79% are homeowners. Direct mail is the
source.
Selections: Political party/independents, hotlines, gender,
state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; ebocknik@rmidirect.com)
NEW SELECTS
LiveCareer.com
More specific education selects and Canadian records have been added to
this file. Some 2.1 million who completed an online career interest
survey are listed. More than 150 data points were collected from
responses, including approximately 100 professional and trade selects.
Two-thirds are women with annual household income of $55,000.
Additional selections: Gender, education, date of birth, enhancements,
demographics, lifestyle, high school graduation date, career interest,
area of work/study, state/SCF/ZIP
Price: $100/M (base)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; chaim@net60.com)
UPDATED LISTS
Emerge Leadership Group
This postal file (formerly known as ClientSkills) is offered by
corporate training and consulting firm Emerge Leadership Group. Some
61,205 workshop attendees, buyers and inquirers are identified. Also
available are more than 76,000 e-mail addresses and Canadian and other
international names. Sources include direct mail, trade shows and a Web
site.
Selections: State/SCF/ZIP
Sample usage: Arizona State University, Briefings Publications,
CareerTrak, Sales & Marketing Management, Santa Clara University,
University of Houston, University of Wisconsin
Price: $135/M (postal file); $300/M (e-mail file)
Contact: Lewis Direct, Rebecca Grubelic (413-562-8089; rebecca@lewis-direct.com)
IN THE NEWS
Listdata Consolidates Operations in Florida
Listdata Management Services Inc. has closed its office in Suffren, NY
and consolidated list brokerage and management operations at its
headquarters in Fort Lauderdale, FL.
People in the News
Erin Dolan has joined Lake Group Media Inc. as an account supervisor in
the list brokerage division. Dolan will be responsible for circulation
planning, secondary market strategies and reviewing analytical reports.
She'd previously worked at American List Counsel Inc.
Millard Group Inc. promoted Jeff Kelley to executive vice president. His
former title was senior vice president of list management. Kelley has
been with the company since 1995.
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