Listline e-Newsletter 3/13

* Blackwell Publishing
* VietSalon Magazine
* Buyer Advantage Ailments
* Official As Seen on TV
* Magnificent Milestones
* Custom Select Timeshare Owners
* Pitney Bowes
* Short Cuts
* Corrections

NEW LISTS

Blackwell Publishing
A list of 33,742 veterinary book buyers and journal subscribers is available from Blackwell Publishing. Those named include veterinarians, professors and researchers. Direct mail is the source.
Selections: Gender, max per company, topic, state/SCF/ZIP
Price: $150/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)

VietSalon Magazine
Bobit Business Media has released a controlled circulation list of 12,284 subscribers to VietSalon, a spin-off of Nails magazine. It targets Vietnamese beauty salon owners and professionals offering services for nails, skin care, massage, waxing and other kinds of beauty treatments. E-mail addresses are available for 3,638 individuals.
Selections: Gender, primary address, title, phone number, state/SCF/ZIP
Price: $130/M (postal file); $900 (entire e-mail file)
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)

Buyer Advantage Ailments
This file consists of 1.2 million households where someone suffers from one or more ailments. These ailments range from allergies to yeast infections. This data has been sourced from online prescription purchases and requests for information.
Selections: Monthly hotline, age, gender, telephone number, homeowner, length of residence, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $155/M
Contact: Focus USA, Lori Collins (603-635-1842; lori@focus-usa-1.com)

Official As Seen on TV
Some 800,000 infomercial buyers have been assembled on this file. The average sale was $35 for products in categories such as kitchen, fitness, personal care, automotive, tools, books and general merchandise.
Selections: Hotlines, gender, product category, purchase amount, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; kmatteo@listservices.com)

Magnificent Milestones
More than 78 million names are available from the last 12 months. This file contains numerous segments corresponding to major lifetime milestones from birth to college, marriage to new homeowners and new credit cardholders, among other events. Sources include transactions, public records and other self-reported data.
Selections: Adult’s/child’s birth dates, new parents, adult’s/child’s education, student loans, pre-nuptial, newlyweds, pre-natal, divorcee, empty nester, retired, grandparent, new mover, new homeowner, new credit card, lifestyle, age, income, gender, presence of children, state/SCF/ZIP
Price: $105/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; pkagan@beachlistdirect.com)


NEW COMPILED LISTS

Custom Select Timeshare Owners
A timeshare marketing company has released a list of 4 million owners of timeshare property owners. The unit of sale ranged from $10,000 to $25,000.
Selections: Enhancements, quarterly hotline, adult’s/child’s age, income, presence of children, credit card, marital status, homeowner, gender, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; dburrett@esteemarketing.com)


NEWLY MANAGED INSERT MEDIA

Pitney Bowes
ALC Insert Media recently assumed management of several programs for Pitney Bowes. These include a package insert program, magazine blow-in and other statement programs. More than 1.1 million packages are shipped annually and these inserts should be between 2 by 3 inches to 5-1/4 by 7-3/8 inches. Blow-in inserts can be included within more than 4.3 million Priority magazines mailed annually. The LH Management Division of Leon Henry Inc. formerly managed these programs.

Sample usage (blow-in): Bose, Checks Unlimited, Dale & Thomas Popcorn; (PIP): Advance Me, Artistic Direct, Checks Unlimited, Cosmetique, Custom Direct, Daytimers, Delightful Deliveries, Dell Computer, GoDaddy, Headsets.com, Home Office Solutions, Information Products Co., Liberty Home Safe, Little Giant Ladder, MyWinesDirect.com, Oreck, Paypal, Puritan’s Pride, Sharper Image, Succesories, Tornado, Vista Print (PIP)
Price: $60/M (PIP); $40/M (blow-in); $65/M (statement programs)
Contact: ALC Insert Media, John Toscano (914-524-5254; john.toscano@alc.com)

Short Cuts
Millard Group Inc. has relocated its New Jersey office. The new address is 470 Chestnut Ridge Road, Woodcliff Lake, NJ 07677; phone 201-476-2100.

Corrections
The Shop at Home Catalog Buyer list has 1.6 million names from the last 12 months. Statements with inserts are mailed separately from packages for the Harlequin Canada Statement PIP (Direct Listline, March 12, 2008).


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