* Mental Floss Magazine
* SportsField Management
* Center for Business Intelligence Canadian Execs
* The Economist

LISTS UNDER NEW MANAGEMENT

Mental Floss Magazine
ALC Data Management has reintroduced a list of 40,338 subscribers to Mental Floss, an educational general interest and trivia magazine. Three-quarters of subscribers are between 25 and 54. Sixty-four percent have college degrees. Direct mail is the source. The file had been off the market for about a year.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management, Kerry Fischette (609-580-2875; kerry.fischette@alc.com)


NEW LISTS

SportsField Management
Moose River Media has released a list of 10,476 subscribers to SportsField Management magazine. Qualified subscribers include owners, managers, supervisors, labors and coaches. Readers are responsible for the care, maintenance and management of sports complexes.
Selections: Business/industry type, job title, max per company, state/SCF/ZIP
Price: $120/M
Contact: Direct Media Inc., Julie Salles (203-532-2492; jsalles@directmedia.com)

Time Inc. Corporate DB Credit Cardholders
More than 26 million credit cardholders have been identified on Time Inc. corporate database. This data is derived from 41 million direct mail subscribers to various magazines published by Time, plus enhanced demographic and lifestyle data from Equifax.
Selections: Hotlines, gender, source, credit cards, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; sly@rmidirect.com)


CANADIAN LIST NEWS

Center for Business Intelligence Canadian Execs
MeritDirect was recently appointed list manager for the Center for Business Intelligence. This conference company’s list is comprised of 63,782 attendees and prospects. Direct mail is the source. Direct Media Inc. was the prior list manager.
Selections: Telephone number, job function/title, province/FSA
Price: $150/M
Contact: MeritDirect, Danielle Zaborski (914-368-1090; dzaborski@meritdirect.com)

Qualified Media Canadian Investment Professionals
List Management Plus now manages a list of 5,400 registered stockbrokers in Canada. Qualified Media compiled from government agencies. The list was previously handled solely by Qualified Media.
Selections: Ethnicity, gender, geography
Price: $250/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; chris@lmplus.net)

Universe Canada B2B
Several Canadian business files have been merged to assemble this 4-million name database. It’s comprised of compiled and self-reported data about private and public Canadian companies.
Selections: Data append, number of employees, function, industry, one per company, primary/secondary telephone number, recency, sales revenue, title, unique company/title, province/FSA/postal code
Price: $150/M (Canadian)
Contact: Cornerstone Group of Companies, Andrea Russell (416-932-9555, ext. 186; arussell@cstonecanada.com)


SPECIALS!

The Economist
Test and retest mailers can receive $10/M off the base price of The Economist magazine list. A total of 467,844 subscribers are available. Contact Lake Group Media Inc., Belkys Reyes (914-925-2406; belkys.reyes@lakegroupmedia.com)