* Florists’ Review
* Get Me the Car Loan Applicants
* Historic Aviation
* Top Stock Insights
* Catholic Outreach
* Terry’s Village
* Literary Pursuits Subscribers en Espanol
* Introducing Pat Leone of Leon Henry Inc.

LISTS UNDER NEW MANAGEMENT

Florists’ Review
MeritDirect was picked to manage a list of 18,918 subscribers to Florists’ Review magazine. The sources are direct mail (65%), Internet (20%) and telemarketing (15%). The LH Management Division of Leon Henry Inc. was the prior list manager.
Selections: Telephone number, state/SCF/ZIP
Sample usage: American Express, Cambridge Who’s Who, Chiswick, Taylor Corp., National Pen, Nextel, K. Van Bourgondien
Price: $125/M
Contact: MeritDirect, John Ganis (914-368-1024; jganis@meritdirect.com)


NEW LISTS

Get Me the Car Loan Applicants
Interactive Financial Marketing Group LLC has a list of 500,000 applicants for car loans in the last six months. Records are available for postal and telemarketing offers. The average applicant is 35 and has a $30,000 income. Carloans.com is the source. E-mail addresses are available.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $350/M (telemarketing file)
Contact: Impulse Media Inc., Oney Currithers (203-207-0227; oneyc@impulse-media.net)

Historic Aviation
Sky Media LLC has released a list of 43,665 Historic Aviation catalog customers from the last 12 months. Separate segments identify catalog requesters and buyers from the last 24 months.
Selections: Purchase amount ranges, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; belkys.reyes@lakegroupmedia.com)

Top Stock Insights
Business Financial Publishing offers a postal list of 7,232 investors who subscribe to the Top Stock Insights newsletter. The source is Topstockinsights.com.
Selections: Gender, state/SCF/ZIP
Price: $170/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)

Catholic Outreach
Names for 9,733 religious individuals have been assembled. Those listed are members of the Roman Catholic church. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Trinity Direct, Bob Stein (973-283-3600; bobs@trinitydirect.net)


NEW SELECTS

Terry’s Village
Selections for Spanish-speaking buyers and donors have been added to this catalog customer file. Additional demographic and lifestyle enhancements are available. The file contains 777,443 buyers from the last 12 months. The average sale was $48 for collectibles and products for the home.
Additional selections: Hotlines, adult’s/child’s age/gender, child’s age range, homeowner/renter, wines, fitness, collections, knitting, sewing, stamp/coin collecting, gardening, cooking, home decor, fashion, online household, purchase amount, last purchase, cash buyers, credit card sold, income, method of payment, multibuyers, new to file, product, state/SCF/ZIP
Sample usage: Harriet Carter Gifts, Lilly’s Kids, Doubleday, eToys Direct, Lillian Vernon Corp., Creative Girls Club
Price: $95/M
Contact: Millard Group Inc., Lynn Wallis (914-697-5824; lwallis@millard.com)


UPDATED LISTS

Literary Pursuits Subscribers en Espanol
The base price has been reduced $30/M for this list of subscribers to Spanish language newspapers. Some 2.5 million names are on file. All paid with credit cards. Direct mail and the Internet are the sources.
Selections: Monthly hotline, age, gender, homeowner, dwelling type, telephone number, household income, marital status, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; amy@mediasourcesolutions.com)


MEET THE BROKER

Introducing Pat Leone of Leon Henry Inc.
This week, Meet the Broker features Pat Leone of Leon Henry Inc. She possesses a sixth sense for lists that comes with years of experience. Intellectual curiosity keeps her going in good times and bad. For the full story, click here (directmag.com/meet_the_broker/0605-pat-leone).