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Brian Quinton on Wireless Spectrum
n July Google said it would take part in the upcoming auction of a large chunk of U.S. wireless spectrum if the Federal Communications Commission required the winner to open those airwaves to all devices and to competing wireless providers.
Brian Quinton Ponders the Demise of Tower Records
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn't surprising that the news Tower Records was being busted up for parts evoked elegies to the glory days of in-store entertainment marketing. It is a shame that an enterprise almost 50 years old got lapped by competitors that were faster and more adapted to change. But that may
Brian Quinton Conducts Mail Delivery Experiment
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the medium. My fellow Direct staffer Ken Magill is probably tired of writing about the problems of maneuvering e-mail through deliverability thickets. On the Web, where communication is as much pull as push, the debate continues over whether real customers
WHAT ABOUT THE PARTNERS?
Losing Track by Brian Quinton (Oct. 15) hit on the problem of consumers deleting cookies, which ruins tracking as well as attribution of sales from search ads. But the story missed a huge issue crediting partners for sales they generated.
CORRECTION
The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.
Websight
Brian Quinton's monthly column covering covers all aspects of e-commerce and online marketing, including e-mail campaigns, search engine marketing, Internet retailing and interactive advertising.
East Side, West Side, Online
Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city's landmarks housed on the second floor of the Empire State Building, faced a unique challenge.
Double Trouble
DON'T SAY WE DIDN'T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show blog DirectBuzz, and to cover the big news stories in our daily e-mail newsletter Direct Newsline. (Of course, we also intend to do some partying, but let's not get into that here.) Allow us to offer some shameless self-promotion. DirectBuzz will be
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