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Cannes Advertising Festival to Include Direct Marketing
The organizers of the Cannes International Advertising Festival will coordinate Cannes Lions Direct, a direct marketing awards program. The new event will take place June 23-25, right after the Cannes Lions 2002 festival, which runs from June 16-22. The event will be a combination showcase and awards ceremony, and will offer direct marketing professionals a forum to address topics of interest to the
Marcio Salem Appointed Direct Lions Jury President at Cannes Ad Festival
Marcio Salem has been appointed the Direct Lions Jury President for the 55th edition of the Cannes Lions International Advertising Festival. Salem is president and creative director of ad firm Salem in São Paulo, Brazil.
Short Cuts
Suzanne E. Newell has joined the list management division of Carney Direct Marketing as a list manager in their Manchester, NH office. Richard Slater has been appointed to the position of vice president of e-mail append company AcquireWeb Inc. in Irvine, CA. Daniel Morel, chairman and CEO of Wunderman Worldwide, will be the jury president of the 2003 Lions Direct jury at the Cannes Lions International
Web Classifieds Get Social with Expo
Windows Live Expo combines web classifieds with social networking
DHL Ad Doesn't Go Anywhere
Thomas Collins makes over DHL ad
Early Submissions Up As Caples Extends Reach
Howard Draft to Chair John Caples International Awards
Howard Draft, chairman and CEO of Draft, one of the worlds leading marketing services agencies, has been named the 2005-2006 general chair of the John Caples International Awards.
Dylan Taylor Awarded Caples Wunderman Prize
Dylan Taylor, creative director for direct, partner and board member at Sydney independent BMF, has won the Caples Irving Wunderman Award for Lifetime Creative Achievement.
Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
[PROMO Xtra] Sears is tapping into shoppers' love of the Internet and other technologies to back this year's holiday-themed campaign.
Live From DMA07: Shelly Lazarus Crosses the Line
Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide showed great enthusiasm for all things direct during a keynote address at DMA 07 in Chicago on Tuesday.
An Award-Winning Idea
VISUALIZE THIS SCENARIO assuming you haven't already. Have you ever visited an advertising agency, direct response consultancy or major direct marketer that doesn't have a shelf loaded with awards in the reception room? And all you have is a Certificate of Appreciation from some local charity for which you whipped up a pro bono ad. You poor puddy-tat! Relief is probably as close as an entry in one
Nice Story, But Illy's Ad Doesn't Tell It
Mark Twain said, The difference between the right word and the almost-right is the difference between the lightning bug and the lightning. This ad for an Illy espresso coffee home-delivery program is more like the former than the latter. In his landmark book, Being Direct, Lester Wunderman devoted a whole chapter to the dramatic story of how he and his agency people used direct marketing thinking
Wunderman's Daniel Morel on DM Creative
For Morel, the creative element is key, and numbers will take care of themselves.
Measuring Direct Marketing's Return on Investment
The processes and tools utilized in tracking and analyzing direct mail, e-mail and Internet advertising campaigns are escalating the importance of return on investment for traditional, non-direct marketing mediums such as space advertising and public relations.
Hot Creatives
Creative directors are known for being forward thinking, and those Direct assembled in New York last month for our annual agency roundtable were no exception.
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