SEM
Search Engine Marketing (SEM)
Chinese Search Engine Shakes Up Its Leadership
Baidu, Inc., a Chinese-language Internet search provider, has made several changes to its senior management. ...
Inflection Point Media Launches B-to-B Internet Ad Network
Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors. ...
Zane Rathwick Rejoins Autobytel’s IT Department
Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases....
24/7 Real Media Expands Search Marketing Reach in Japan
A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko. ...
Small Businesses Slow To Embrace Search: Study
If search engine marketing is the wave of the future, someone better tell small companies the surf’s up: Nearly six in ten small businesses that have Web sites don’t currently use paid search marketing. ...
Google Still Tops In Search: ComScore
There’s a reason why “google” has become the generic term for using a search engine: Among the five major search engines, Google Inc.’s various sites accounted for nearly 62% of online queries ...
Google Clears Last Hurdle in DoubleClick Acquisition
Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission. ...
Utah Gutting Trademark Search Law
Utah—a state infamous in online marketing circles for passing terribly crafted Internet legislation—has apparently seen the error of its ways in at least once instance and acted on it....
Ask.com To Trim Workforce: Reuters
Search engine Ask.com will reduce its headcount by 40 workers, or about 8% of its workforce, according to Reuters....
EBayers Cash in on Anna Nicole's Death
EBay entrepreneurs wasted no time in attempting to cash in on Anna Nicole Smith's unexpected death last week. As of Friday morning, there were more than 2,900 Smith-related items posted on the auction Web site, a dramatic rise from the fewer than 200 posted before word of her death came out. ...
More Money, More DM Intent for '06 Search Marketing: SEMPO
Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization....
Satellite Nets Settle Trademark Keyword Tussle
Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords....
Google to Open Research Center in Michigan: Reports
Google Inc. will open an office and research center in Michigan, according to reports. The new facility, which will be based in Ann Arbor, should employ up to 1,000 workers within five years....
Live from Chicago: Rough Times ahead for Web-only Merchants
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray....
ICrossing Names Don Scales President
Interactive marketing agency iCrossing, Scottsdale, AZ, has tapped Don Scales to serves as its president, effective April 24. ...
Click Fraud Rates Near 14%: Study
Click fraud levels reached 13.7%, according to a study from the Click Fraud Network, a pay-per-click fraud detection service....
Google Q1 Revenue Up, Click Fraud Settlement Approved
Google Inc.’s first quarter 2006 revenue was $2.25 billion, up from first-quarter 2005 revenue of $1.26 billion. The Mountain View, CA-based online services firm’s net income jumped from $369.2 million to $592.3 million during the same period. The quarter ended March 31....
Paid Search to Generate $10 Billion by 2009: Study
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer....
You May Go, Jeeves
It’s not like he didn’t see the warning signs: the occasional disappearances from the Web site, the increasing tendency to drop his name from the company title, and the little digs from boss Barry Diller about his weight. Clearly, his days were numbered. So butler Jeeves can’t be surprised that he’s finally being retired from the Ask Jeeves search engine site—with a retirement party set for Feb. 27. Following his departure, the search engine will do business under the Ask name. ...
Oneupweb Elevates Its Search Game
Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising. ...
Google’s $6B in 2005 Not Enough for Wall Street
Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement. ...
Livedoor Acquires Innovation Interactive
Livedoor, a Japanese Internet marketing company, has acquired Innovation Interactive, a US-based search engine marketing firm, for an undisclosed sum....
Live from Ad:Tech: iProspect Launches Offline Conversion Tracking
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads....
Ask Jeeves Appoints New CFO and General Counsel
Ask Jeeves, Inc., Oakland, CA, has named Dominic Butera CFO and Dan Caul general counsel. Both will start their positions with the online search and marketing firm immediately....
Mobile Search? Only for Free, Consumers Say
Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill....
