Special Reports
This section is dedicated to expanded, in-depth coverage of news, trends and events critical to direct marketers. Each report is created by the DIRECT staff and industry experts to deliver the most up-to-date information.
Lyris Special Report: Automatic Engagement
Ken Magill explores automated e-mail messaging and how marketers can capitalize on it in today’s e-mail marketing environment...
Special Report: take your e-mail back to school
In this special report, Ken Magill goes back to the basics and explores the bottom-line boosting tactics and techniques every e-mail marketer should implement. Sponsored by ReturnPath...
Special Report: Taking Names: E-mail list-building for the overworked and understaffed
Whether you know it or not, your e-mail list may be dying. Ken Magill explores commonly used, low impact list-building techniques that even the most overworked marketer can - and should - implement now...
Helping Your E-Mail Go Social: Special Report, sponsored by Return Path
Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it. Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it....
