Lyris Special Report: Automatic Engagement

FREE SPECIAL REPORT:

Automatic Engagement

Executive summary:
In one of the most significant developments in e-mail marketing’s history, inbox providers are increasingly deciding how to handle incoming e-mail based on individual recipients’ interaction— or lack thereof—with senders’ messages.

As a result, a subscriber at, say Yahoo, can sign up for a newsletter but if they never open it, sooner or later it will begin ending up in their spam folder— even though it’s a permission-based message.

Couple this development with the fact that people’s inboxes are more cluttered than ever and they can maintain only so many relationships, and all signs point to a marketplace in which sellers must increasingly begin communicating with subscribers more on an individual basis than ever before. One way to do this is with automated messages.

Ken Magill explores automated e-mail messaging and how marketers can capitalize on it in today’s e-mail marketing environment.